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Saturday, July 11, 2020 | History

1 edition of The political marketing game found in the catalog.

The political marketing game

Jennifer Lees-Marshment

The political marketing game

by Jennifer Lees-Marshment

  • 109 Want to read
  • 7 Currently reading

Published by Palgrave Macmillan in Houndmills, Basingstoke, Hampshire, New York .
Written in English

    Subjects:
  • POLITICAL SCIENCE / Political Ideologies / Democracy,
  • Campaign management,
  • POLITICAL SCIENCE / Government / Comparative,
  • Marketing,
  • Political campaigns,
  • POLITICAL SCIENCE / Government / National,
  • Political aspects

  • Edition Notes

    Includes index.

    StatementJennifer Lees-Marshment
    Classifications
    LC ClassificationsJF2112.C3 L43 2011
    The Physical Object
    Paginationp. cm.
    ID Numbers
    Open LibraryOL24816546M
    ISBN 109780230537774
    LC Control Number2010050921

    Political Game Theory is a self-contained introduction to game theory and its applications to political science. The book presents choice theory, social choice theory, static and dynamic games of complete information, static and dynamic games of incomplete information, repeated games, bargaining theory, mechanism design and a mathematical appendix covering, logic, real analysis, calculus and Reviews: 4. Search the world's most comprehensive index of full-text books. My library.

    Download Politics Books for FREE. All formats available for PC, Mac, eBook Readers and other mobile devices. Large selection and many more categories to choose from. - Page 2.   The greatest game changing principle today: go and engage people where they are now. Today’s political market has created new opportunities and choices. The most advanced political direct response machine ever created was President Obama’s campaign. It transformed the way people will market a candidate or cause in and beyond.

    I think every Game of Thrones fan cheered when she yelled “Dracarys” and freed the slaves. Her intense determination and will to keep fighting, even after immense failure, is what all marketing professionals should have. You need to be able to think on your feet if something goes wrong, no matter how much you counted on that potential success.   Many people who have read The Hunger Games books and seen the films may have enjoyed the fast-paced plot and relatable characters, but a new class offered in AU’s American Studies Program offers a deeper look into the franchise. This fall professor Stef Woods will teach The Hunger Games: Class, Politics, and Marketing, a course that examines the themes of Suzanne Collin’s .


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The political marketing game by Jennifer Lees-Marshment Download PDF EPUB FB2

'The Political Marketing Game by Jennifer Lees-Marshment is about as thorough an analysis of a discipline, regarded as much an art as it is a science, that one could ever hope for Lees-Marshment combines interviews (over 5 years of research, across 5 western liberal democracies) of heavy weight political marketing practitioners with her keen understanding of the wealth of existing Cited by: 'The Political Marketing Game by Jennifer Lees-Marshment is about as thorough an analysis of a discipline, regarded as much an art as it is a science, that one could ever hope for Lees-Marshment combines interviews (over 5 years of research, across 5 western liberal democracies) of heavy weight political marketing practitioners with her keen understanding of the wealth of existing.

'The Political Marketing Game by Jennifer Lees-Marshment is about as thorough an analysis of a discipline, regarded as much an art as it is a science, that one could ever hope for Lees-Marshment combines interviews (over 5 years of research, across 5 western liberal democracies) of heavy weight political marketing practitioners with her keen understanding of the wealth of existing.

The Political Marketing Game identifies what works in political marketing, drawing on interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

The Political Marketing Game identifies what works in political marketing. It shows that politicians can choose to play the game to achieve change, not just win votes, because authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

"The Political Marketing Game identifies what works in political marketing, drawing on interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism"-- (not yet rated) 0 with reviews - Be the first.

Jennifer Lees-Marshment, author of The Political Marketing Game, shows how the marketing game is played and how to win it. She explains how marketing, when used properly, brings about beneficial change and concludes by arguing that political marketing is creating a partnership democracy in which both voters and politicians will ultimately benefit.

The Political Marketing Game identifies what works in political marketing, drawing on interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a. Here are links to book features in the PMG newsletter. See for more.

For anyone with a book they want featured, please send it to the newsletter Edward Elder at [email protected] to be included in the newsletter and on the site. Book information Brand Command - Alex Marland Branding the Candidate - Lisa. marketing through the analysis of how marketing is done throughout a political campaign.

The U.S. Presidential Election and a few key candidates will serve as the empirical example in this study. The Political Marketing Game identifies what works in political marketing, drawing on interviews with practitioners.

It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy : Palgrave Macmillan UK. Political marketing, however, employs many of the same techniques used in products marketing, such as paid advertising, direct mail and publicity” (c.f.

Butler and Collins, ). POLITICAL MARKETING AS A SUB-DISCIPLINE OF MINSTREAM POLITICAL SCIENCE AND MARKETING MANAGEMENT. Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims.

Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. Book review: the political marketing game.

By Joel Suss. Get PDF (70 KB) Abstract. Lees-Marshment, author of The Political Marketing Game, shows how the marketing game is played and how to win it, reviewed by Joel Sus Topics: JA Political science (General Author: Joel Suss.

She is author/editor of 12 books, including The Political Marketing Game () and Political Marketing: Principles and Applications, 2nd edition (). Her research interests include political marketing, leadership, public input and governance. the game. The re ason fo r The political marketing exchange is triadic in structure, as promises given by political actors in the context of an election campaign can only be reciprocated if 1.

The following books are largely nonpartisan and discuss diverse eras, figures, and topics in American politics. Here are 11 books that will help make you smarter about American politics. A political campaign can be an exciting experience.

A great deal will happen between now and Election Day and with a little forethought and planning, you can be prepared for all the twists and turns and, in many cases, control the situation.

This manual is designed to help you anticipate what. Political marketing is attracting increasing interest and utility in public and media discussion. This online resource in political marketing is designed to collate a list of resources for scholars, students and practitioners interested in learning about political marketing.

It attracts an increasing number of visitors from round the world. Global Political Marketing There is increasing awareness of growing similarities in political marketing practices around the world. Global Political Marketingis a comprehensive analysis of why, how and with what effect parties use political marketing in a range of political systems – presidential, parliamentary, two- and multi-party, and.

Giasson, Thierry, Jennifer Lees-Marshment and Alex Marland (), ‘Introducing Political Marketing, by Chapter 1 in Political Marketing in Canada edited by Alex Marland, Thierry Giasson and Jennifer Lees-Marshment, UBC.

Lees-Marshment, Jennifer (). Political Marketing and British Political Parties: The Party's Just Begun. Manchester, U.K.What is Political Marketing? The political landscape has shifted drastically over the past several decades, but arguably the more so in the past three election cycles than any other point in history.

Why is this? Marketing Capabilities and Channels. Candidates are placing more of an emphasis than ever on marketing themselves to the general public.wanted to write a textbook on political game theory instead of a book on abstract or economic game theory.

We wanted to focus on appli-cations of interest to political scientists. We wanted to present topics that are unique to political analysis. Secondly, in writing a book for political scientists, we wanted to be cognizant of the diversity of.